{
  "id": "just-signal",
  "title": "Just Signal Logo Lab (Brand Lab engine)",
  "description": "Signal Foundry brand config for Just Signal LLC. Edit this file, run page-builder/build.mjs, and the logo lab and the whole site regenerate.",
  "wordmark": [
    "Just",
    "Signal"
  ],
  "domain": "justsignal.company",
  "sub": "Logo lab",
  "eyebrow": "South Carolina holding company",
  "headline": [
    "One holding company.",
    "Every venture on signal."
  ],
  "body": "Just Signal LLC is a South Carolina parent company that owns and runs a set of small businesses, content projects and trading experiments, each with its own name and its own books.",
  "cta": "Get in touch",
  "nav": [
    "What we run",
    "The entity",
    "Contact",
    "Colophon"
  ],
  "steps": [
    "Noise comes in from every direction.",
    "Each venture runs on its own books.",
    "Signal goes out: clear work, plainly reported."
  ],
  "card": {
    "name": "Chris Lockhart",
    "lines": [
      "Just Signal LLC",
      "Greenville, SC",
      "justsignal.company"
    ]
  },
  "alert": {
    "app": "Just Signal",
    "text": "Venture update: all books reconciled."
  },
  "invoice": {
    "name": "Just Signal",
    "label": "INVOICE"
  },
  "palettes": [
    {
      "name": "Deep Signal",
      "note": "Teal on deep navy, warm paper (live site)",
      "accent": "#337B6E",
      "ink": "#082F3F",
      "paper": "#F7F6F1",
      "deep": "#082F3F",
      "soft": "#E8EFEC",
      "on": "#FFFFFF",
      "cta": "#337B6E",
      "ctaon": "#FFFFFF"
    },
    {
      "name": "Night Shift",
      "note": "Bright mint on near-black",
      "accent": "#63C5B3",
      "ink": "#E8F1EE",
      "paper": "#0B1F28",
      "deep": "#061319",
      "soft": "#12303D",
      "on": "#061319",
      "cta": "#63C5B3",
      "ctaon": "#061319"
    },
    {
      "name": "Paper Trail",
      "note": "Ink blue and amber on cream",
      "accent": "#1F4E79",
      "ink": "#14243A",
      "paper": "#FBF7EE",
      "deep": "#14243A",
      "soft": "#F0E8D6",
      "on": "#FFFFFF",
      "cta": "#C9821A",
      "ctaon": "#FFFFFF"
    },
    {
      "name": "Ledger Green",
      "note": "Forest green and brass",
      "accent": "#2E6B4F",
      "ink": "#10261C",
      "paper": "#F6F5EE",
      "deep": "#10261C",
      "soft": "#E3ECE4",
      "on": "#FFFFFF",
      "cta": "#B08A2E",
      "ctaon": "#FFFFFF"
    },
    {
      "name": "Mono Wire",
      "note": "Black, white and one red signal",
      "accent": "#D7263D",
      "ink": "#111111",
      "paper": "#FFFFFF",
      "deep": "#111111",
      "soft": "#F1F1F1",
      "on": "#FFFFFF",
      "cta": "#D7263D",
      "ctaon": "#FFFFFF"
    }
  ],
  "logoDir": "logos",
  "output": "../logo-lab-engine.html",
  "logos": [
    {
      "file": "01-fan.svg",
      "name": "Signal fan",
      "photo": false,
      "isNew": false
    },
    {
      "file": "02-fan-mono.svg",
      "name": "Signal fan, one color",
      "photo": false,
      "isNew": false
    },
    {
      "file": "03-pulse.svg",
      "name": "Pulse line",
      "photo": false,
      "isNew": false
    },
    {
      "file": "04-bars.svg",
      "name": "Rising bars",
      "photo": false,
      "isNew": false
    },
    {
      "file": "05-ring.svg",
      "name": "Broadcast rings",
      "photo": false,
      "isNew": false
    },
    {
      "file": "06-dot.svg",
      "name": "Dot and arc",
      "photo": false,
      "isNew": false
    },
    {
      "file": "07-js.svg",
      "name": "JS monogram",
      "photo": false,
      "isNew": false
    },
    {
      "file": "08-wave.svg",
      "name": "Sine to square",
      "photo": false,
      "isNew": false
    }
  ]
}