{
  "id": "just-signal",
  "title": "Just Signal Logo Lab",
  "description": "Signal Foundry brand config for Just Signal LLC. Edit this file, run page-builder/build.mjs, and the logo lab and the whole site regenerate.",
  "name": "Just Signal",
  "wordmark": ["Just", "Signal"],
  "legalName": "Just Signal LLC",
  "domain": "justsignal.company",
  "email": "hello@justsignal.company",
  "address": "8595 Pelham Rd, Suite 400 #560, Greenville, SC 29615",
  "published": "2026-11-06",
  "eyebrow": "South Carolina holding company",
  "headline": ["One holding company.", "Every venture on signal."],
  "body": "Just Signal LLC is a South Carolina parent company that owns and runs a set of small businesses, content projects and trading experiments, each with its own name and its own books.",
  "tagline": ["Noise in", "Signal out"],
  "cta": { "label": "Get in touch", "href": "contact.html" },
  "nav": [
    { "label": "What we run", "href": "index.html#what-we-run" },
    { "label": "The entity", "href": "index.html#entity" },
    { "label": "Contact", "href": "contact.html" }
  ],
  "fonts": {
    "display": "Urbanist",
    "body": "Urbanist",
    "mono": "JetBrains Mono",
    "googleQuery": "family=Urbanist:wght@400;500;600;700;800&family=JetBrains+Mono:wght@400;500"
  },
  "palettes": [
    { "name": "Deep Signal", "note": "Teal on deep navy, warm paper (live site)", "accent": "#337B6E", "ink": "#082F3F", "paper": "#F7F6F1", "deep": "#082F3F", "soft": "#E8EFEC", "on": "#FFFFFF", "cta": "#337B6E", "ctaon": "#FFFFFF", "line": "#D1D6D5", "bright": "#63C5B3" },
    { "name": "Night Shift", "note": "Bright mint on near-black", "accent": "#63C5B3", "ink": "#E8F1EE", "paper": "#0B1F28", "deep": "#061319", "soft": "#12303D", "on": "#061319", "cta": "#63C5B3", "ctaon": "#061319", "line": "#1E4150", "bright": "#63C5B3" },
    { "name": "Paper Trail", "note": "Ink blue and amber on cream", "accent": "#1F4E79", "ink": "#14243A", "paper": "#FBF7EE", "deep": "#14243A", "soft": "#F0E8D6", "on": "#FFFFFF", "cta": "#C9821A", "ctaon": "#FFFFFF", "line": "#DDD3BC", "bright": "#E6A93C" },
    { "name": "Ledger Green", "note": "Forest green and brass", "accent": "#2E6B4F", "ink": "#10261C", "paper": "#F6F5EE", "deep": "#10261C", "soft": "#E3ECE4", "on": "#FFFFFF", "cta": "#B08A2E", "ctaon": "#FFFFFF", "line": "#CFD8CF", "bright": "#6FB48F" },
    { "name": "Mono Wire", "note": "Black, white and one red signal", "accent": "#D7263D", "ink": "#111111", "paper": "#FFFFFF", "deep": "#111111", "soft": "#F1F1F1", "on": "#FFFFFF", "cta": "#D7263D", "ctaon": "#FFFFFF", "line": "#DDDDDD", "bright": "#FF6B7D" }
  ],
  "activePalette": 0,
  "ventures": [
    { "title": "Digital products", "tag": "Downloads and templates", "text": "Ready-to-use files and toolkits for small businesses and independent professionals." },
    { "title": "Consulting", "tag": "Fixed-scope services", "text": "Short, clearly scoped engagements for small and mid-size businesses." },
    { "title": "Media", "tag": "Writing and podcasts", "text": "Articles and shows about technology, consulting and how work gets done." },
    { "title": "Consumer tools", "tag": "Apps and trackers", "text": "Small web apps that help people keep track of things that are easy to lose track of." },
    { "title": "E-commerce", "tag": "Physical products", "text": "Physical products sold online." },
    { "title": "Trading research", "tag": "Automated experiments", "text": "Automated trading strategies tested on paper accounts before any real money is involved." }
  ],
  "ventureNote": "Trading research is experimental. Nothing on this site is investment advice, and results on paper accounts do not predict live results.",
  "entity": [
    ["Legal name", "Just Signal LLC"],
    ["Type", "Parent holding company"],
    ["State", "South Carolina"],
    ["Formed", "July 24, 2026"],
    ["Owner", "Chris Lockhart"],
    ["Structure", "Ventures sit in their own subsidiaries"]
  ],
  "logoVariants": [
    { "id": "fan", "name": "Signal fan" },
    { "id": "fan-mono", "name": "Signal fan, one color" },
    { "id": "pulse", "name": "Pulse line" },
    { "id": "bars", "name": "Rising bars" },
    { "id": "ring", "name": "Broadcast rings" },
    { "id": "dot", "name": "Dot and arc" },
    { "id": "js", "name": "JS monogram" },
    { "id": "wave", "name": "Sine to square" }
  ]
}